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Kennametal | 3D animation 4K touch/video

Briefing

The new Road King road-milling tool generation was presented at the world-leading trade fair for the construction industry: BAUMA in Munich.

It was on us to present the new outstanding product features in an eye-catching and value-oriented way.

Conception

Prospects at BAUMA should be able to experience benefits of the Road King with a remarkable product presentation.

We created 3D renderings transferred them into a 3D product video (for 6 screens and re-use online / for social media) as well as a striking HTML5 application.

The video involved the user from industry environment to profound product benefits. Consequently, the viewer experiences the most important customer benefits in just 90 seconds.

An impressive 3D animation visualizes the benefits in an obvious and recognizable way.

Realisation

For an optimal long-distance effect the touch application was shown on a 98-inch touchscreen. To ensure a good legibility on the huge screen, the entire HTML5 application was implemented in 4K Ultra HD resolution incl. all 3D renderings.  

4K_logo

HTML5 application in 4K