IMI Hydronic Engineering | product-movie “Eclipse”

Initial situation

The leading manufacturer of ecologically meaningful systems for heating, ventilation and air conditioning presents in time for the most importent exhibition - ISH 2015 in Frankfurt - the next generation of automatic thermostatic valve technology.

The new thermostatic insert is more versatile due to its small size and aligned perfectly for modernization.

Briefing

For the launch of the new valve generation "Eclipse" a more value-based 2D/3D product film should be devised and implemented. This will be shown at the ISH 2015 trade fair for the first time.

The presentation medium was a 46"-screen which was integrated in a product display. The priority for the development was an optimal design of the added value and innovation of the product for the target group of installers. 

Conception

The main focus was the realization of a high quality and self-explanatory 2D/3D product animation film.

The product features and added values were shown very obviously in a precise understandable way for the target group. 

Design/Implementation

The graphical implementation was created in consideration to the new corporate design of IMI Hydronic Engineering.

For each sequence, the products were developed as a 3D-animation. Therefore, the technical aspects of the products can be displayed optimally understandable.

 

Conclusion

Through the use of the high-quality product film the premiere launch presentation for the innovative product “Eclipse” could be presented successfully to the visitors.

Since the ISH trade fair, the film is now used in several languages on video portals and especially for the international sales departments.